The decision tarnished his image for a period of time, and even got him booed at other Ind圜ar races. Fittipaldi was booed by fans, even after taking a sip of milk in an attempt to appease them. In 1993, driver and successful orange grove owner Emerson Fittipaldi wanted to promote the citrus industry and drank a bottle of orange juice after his second Indy 500 win. While drivers do have the choice, fans take the milk tradition very seriously. Today, winners receive a $10,000 bonus from the American Dairy Association of Indiana. ![]() And while the Shaw cup did remain for a few more years, milk has been part of the Indy 500 tradition ever since. In 1956, with Shaw having perished in a private plane crash in October 1954, the dairy industry posted a $400 bonus to the winner if they chose to drink milk in Victory Circle. From 1947-1955, the winner received water in a silver cup, normally presented by track president and three-time Indy 500 winner Wilbur Shaw, with the words ‘Water from Wilbur’ engraved on the cup. It took some time for the tradition to stick. The photo appeared in the paper the following day, catching the attention of a dairy industry executive who requested that milk would be available to the winner each year. In 1936, Meyer claimed his third Indy 500 title and this time, he was photographed with a glass of buttermilk in one hand and holding three fingers up on the other. ![]() In 1933, after earning his second Indy 500 win, Louis Meyer requested a glass of buttermilk-a drink he often had as a refresher on hot days. Year after year, we’ve watched the winners celebrate their victory by taking a swig of milk on the podium and sometimes even topping off the moment of triumph by pouring it on their heads … but how exactly did the Indy 500 milk tradition begin? ![]() ET ( watch the 2020 Indy 500 on NBC and the NBC Sports app). The 104th running of the Indianapolis 500 takes place on Sunday at 1 p.m.
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